The Most Useful Social Media Automation Functions
Did you know that you can put your brand’s social media activity on auto-pilot? It takes some strategy, just like anything else. But there are tools out there that can definitely make you feel like a one-person social media department.
These tools have many different functions, and not all of them are going to be useful or economical for your brand. In fact, everyday social media users have grown savvy to some of the automated tools out there and can spot automated activity a mile away.
You don’t have to go “full robot” – here are the most useful automation functions you can start using right away to politely grow your social media accounts.
Scheduling
For those of us (most of us) who are simply not around to post on their channels all day, managing social media can seem like a daunting task. Signing on and posting takes precious minutes that we could be spending on another task.
Scheduling tools can be found through software services like Hootsuite or Buffer, or, you can schedule future posts to a brand’s Facebook Page for free, right inside the Facebook platform. That way, you can schedule posts out for the week (or the month) in one sitting.
Engaging
There are apps and tools out there to make it seem like you are liking, commenting and engaging with others’ posts on Twitter and Instagram. Typically it requires you to target the type of user, or a hashtag in order for the “robot” to find people to interact with.
Unfortunately, there aren’t yet automation tools for engaging with Facebook posts. You will have to engage authentically there by liking and commenting on existing posts.
Following
On Instagram and Twitter, the amount of followers you get is proportional to the amount of time you spend following other similar accounts. Easy to do for those of us who live on our phones – but for a busy entrepreneur? Not so much.
Auto-follow, and more importantly, auto-unfollow tools are some of the most valuable in the social media world. Nobody in their right mind could sit and follow 400 new users per day with their thumbs, but with automation, it’s more than possible.
We’re getting started on InstaZood after another of our favorite tools got shut down. Give it a try and see how powerful your account can really be!
Need a team to help you delve into the world of social media marketing? Our experts are here to help, and located all around the west coast. Reach out to Social Media Unicorn to get started.
