Entrepreneurs – Avoid These Pitfalls of DIY Marketing
Doing the marketing for your brand in-house has a small benefit but can come with big problems. Why? Because if you and your team aren’t specialists in the digital world, and dedicated to a content strategy, your campaigns will eventually
Below are the top three pitfalls that first-time marketers make when developing their “DIY marketing” strategy. Take them as a lesson or a warning – it’s your choice!
No Content Strategy
Everyone loves pictures of cute dogs and cats, but that doesn’t mean those types of posts will do well on your brand’s social media accounts. Without a central theme and set of values that you know your audience will appreciate, how can be sure that your content is really sticking? Get content planned weeks or even months in advance – only then will you have your social marketing “handled.”
No Graphic Support
Photography and graphic design might seem easy at first, but start comparing your creations to a pro’s, and you’ll quickly realize that it’s hard work that you can’t handle by yourself. You might be able to swing a couple of good brand photos with your iPhone, but is that really how you want your company to be represented to the world’s savviest consumers? Professional help in this area is not hard to find, so support your local graphic designers and photographers by letting them make your product or service shine a little brighter.
No Budget
One of the biggest reasons that new businesses fail in the cannabis industry is failure to invest in the right channels at the right time. Business owners who can’t afford a small Facebook Ads budget, or a booth at a local event, unfortunately cannot afford the cost of doing business in the modern era. Luckily there are clever solutions out there if you know who to talk to!
Luckily, there’s hope for failed Do-It-Yourself marketers. It’s called hiring an agency.
You probably wouldn’t let a football coach perform your open-heart surgery. Don’t leave your marketing in the hands of an amateur – even if it is yourself. Talk to our Unicorns today to see how we can level up your digital marketing strategy.
