New Trending Topics in Cannabis: Summer 2017
Cannabis culture is always in flux. With a community that spans nearly every possible consumer demographic, it can be hard to nail down trends, but a glut of new products on the west coast has shed some light on the cannabis industry’s not-so-distant future.
Read on for our favorite new trends – ones we believe will continue growing well into next year.
Microdosing
We have talked before about the trend of super tiny doses that is picking up steam all across America. The euphoric high of THC doesn’t appeal to everyone, after all, so it’s only natural that low-dosage mints, candies, baked goods and beverages are beginning to fly off the shelves in every market.
No matter who your brand appeals to, it’s possible for you to embrace the microdosing trend in some way. Offering a more diverse product line will only strengthen your longevity as a cannabis company, as you’ll be accessible to a new demographic.
Customization
Modern cannabis consumers don’t want to be sold to. They want to create their own routine with useful cannabis infused products. That being said, a high dosage of THC won’t always be enough to woo patients and recreational users, who are continuing to learn more about minor cannabinoids. Custom ratios of cannabinoids, for example, a 1:1 THC:CBD strain or tincture, are appealing more and more to discerning buyers with healthy and active lifestyles.
If your company isn’t all over the latest cannabinoid science, and coming up with ways to utilize this new knowledge, you’re going to miss out.
Discretion
As the rest of the world is finally beginning to recognize slick vape pens and edibles for what they are, the most discreet cannabis consumers are looking to go incognito. However, they also want their products to work just as well as if they had smoked a big joint.
Some of the most popular up-and-coming medical marijuana product types are water bottles, mints and transdermal patches worn under the clothes. These are branded to look like everyday objects we use all the time, making them ideal for travel or workplace use.
Set your product up for success in the evolving marketplace – contact our team to schedule a cannabis industry marketing consultation.
