Digital Marketing On A Budget
Not having a big budget doesn’t mean you can’t put digital marketing to work for you and see great results. These are three of the most cost-effective methods for digital marketing. Read more →
10 Laws of Social Media
If you’re interested in managing a brand’s social media presence or increasing the engagement on your personal social media accounts, there are 10 basic laws you must abide by to succeed! Read more →
3…2…1…ICYMI: How to Build Rocket ships
When Krista Whitley first took on the Las Vegas Chapter of Women Grow she had her work cut out for her. However, if you have been around Krista you know there’s no problem too big for her to solve. Passionate about re-igniting a flame in Las Vegas, her mission as a Market Leader was to build a thriving community. Fast forward a year; here we are with Altitude Products very own CEO, Krista, speaking at the Woman Grow 2018 Leadership Summit. Krista and her Unicorns are now on a rocket ship gaining more and more altitude. Check out a recap of Krista’s Speech and learn how to build a rocket ship with her three secrets below.
4 Easy Ways to be Productive
The New Year is the perfect time to rectify bad habits. Holidays havoc has slowed and the typical schedule has resumed. Kick off your new year with these simple improvements! Read more →
Vendor Appreciation Day at Jenny’s Dispensary
On December 16th, our team was on site at Jenny’s North Las Vegas location to show our appreciation for their dispensary team and their patients. We came armed with swag, information, and one goal: to educate consumers about Caviar Gold and their fantastic line of products that launched in November in Nevada.
3 Reasons Why Women Entrepreneurs Will Make 2018 Better
2017 can easily be remembered as the year sexual predators were held responsible for their actions. There seemed to be a new allegation coming out every day. This not so shocking realization served as a reminder that women still have a long way to go in obtaining equal rights in the workplace.
Recently, Liz Elting, Founder and CEO of Transperfect shared with Forbes why it was necessary for women to take on more entrepreneurship roles and the steps needed to accomplish this goal. Read more →
7 Essential Concepts for Entrepreneurs
Ready to turn that dream of running your own business into a reality? You’re not alone. Recently, nine members of the Young Entrepreneurs Council (YEC) shared vital concepts that define successful leaders in today’s progressively challenging business world.
So, before you quit your day job, make sure you have these essential concepts down to a science. Read more →
Rolled in Glitter and Covered in Magic: Becoming a Unicorn
This week, I embarked on one of the most exciting journeys thus far – diving head-first into a brand new opportunity of a lifetime. I was acquainted with Krista Whitley and her blessing of unicorns through a dear collegiate friend and magic happened. The glitter-bomb within me was ignited, and I finally found my home.
Monday, I was introduced to my coworkers: an exciting team of inspired, enthusiastic individuals all with the collective ideals of spreading positivity, love, and self-improvement. From the moment that I walked in through the doorway, every fiber of my being felt like I belonged. Not only did I intrinsically feel that way, but my environment facilitated it. I was met with a smile and chipper attitude from every member of my team. Each person I interacted with had genuine support for me, it almost felt unreal.
In previous jobs, I have always felt some sort of unsettling feeling to some degree. Surprisingly, although my previous amount of experience in the field of marketing has been limited, I felt the most comfortable and invigorated compared to past places of employment. I sensed that my creative team wanted me to succeed, knowing my success is all of our success. It was made very evident to me from the start that this is a place for me to become the best version of myself that I can be.
Within the first week, I learned skills and was able to apply concepts I have never tried. I participated in my first professional networking event in the cannabis community. I was able to partake in an advertisement campaign. I avidly read books that involved business – something I never thought I would do in my free time. I am growing. SocialMediaUnicorn is growing. Now, we want to facilitate YOUR growth… come ride the rainbow.
Social Media Burn Out – When Working in Social Media Makes You Hate Social Media
We’re living in the age of information, where connecting with people from all different walks of life is only a few keystrokes away. And what a wonderful world it is! However, working in social media can make maintaining your personal social media feel like, well, work. Here are some tips to keep your creative juices flowing!
Take time to unplug
Social Media is a 24 / 7, 365 job. Trends happen and disappear in the blink of an eye, and consumers expect near -instantaneous responses to their questions or comments. At this point, I feel naked if I’m not attached to my phone or computer. The constant screen time can block creativity and make everything feel fabricated, which makes creating content and captions feel like pulling teeth. It’s so important to take some time for yourself – to put down the electronics and simply observe the world around you, and not through a camera lens or Snapchat filter. Pressing the “reset” button on your brain is as simple as taking a 5 minute walk or meditation break, and it works wonders for clearing out the white noise of endless social media profiles.
Use what you know!
When you work in social media, you learn all the tips and tricks of the game: the best times to post, when to use or not use hashtags, how to up your engagement, etc. There’s no shame in putting these best practices to use in your own social media profiles. Taking the guesswork out of the details frees up your mind to focus on what matters: utilizing your creativity to put out authentic content.
Utilize a scheduling platform
Life gets busy, and when you manage social media accounts for others, managing your own can be tedious and time consuming. Utilizing a scheduling platform, such as Sprout Social Media Manager, is such an easy way to make sure you’re getting out the content you want people to see, without having to take time out of your busy day to post something spontaneously. Whenever you have some free time and are feeling creative, schedule out the next few days’ worth of content and then forget about it! It’s liberating to not have to think about it, and all it takes is a little forward thinking and pre-planning!
Social media is an ever-present part of our lives, and connecting with people from all across the globe is made easy by this information age. Taking advantage of the things you’ve learned and the technology you’ve been introduced to through social media marketing is a great way to save time and energy on your own social media. Don’t forget to take a few minutes each day for yourself, away from the tech, and you’ll find the joy in staying connected!
Photo Credit: Courtesy of HTSABO
Get Connected: Be Vulnerable
The Internet is connecting people everywhere every day. Why do we want to connect? To feel community, to not feel alone in our thoughts. One of my favorite aspects of cannabis is its ability to connect people. Combining cannabis and the Internet has been refreshing and exciting! Learning about branding has shown me how much fakeness is out there. These are some reasons to be authentic and vulnerable on social media.
Genuine Connections
Honesty is the best policy, you’ve heard it before! People do not want to interact with fake accounts. They want to talk to the source! Create a brand voice that people can connect with. Get comfortable with your products and brands and be honest about them. If you are speaking from a comfortable place then you create a comfortable environment, people will want to join in on the conversation!
Inspire Others
Showing your true self will inspire others to be themselves as well. You never know who you will connect with when you’re genuine online. When you put words together they have the energy to move people. You cannot bounce off of each other’s energy if only one of you has the energy. Present your magic every day and you will attract the right people.
Be Real
Be honest even on social media! This may be curated content, but we, the people, are the ones generating it! Use your passion, curiosity, and experience to produce amazing posts. Sharing your knowledge is caring for the betterment of others.
There is strength in your vulnerability. How amazing is it to have an online community for everything nowadays? Everyone can express their true colors and support one another. Let’s get real and get connecting today!