4 Cannabis Brands Using Photography To Their Advantage
We love to talk about sharp branding photography for cannabis because, in today’s social media universe, it can truly make or break your communication strategy.
Product or lifestyle photography for your brand should embody as much of your identity, personality and colors as possible, while inspiring creativity or new ideas in the person viewing the photo. Instead of just thinking, “that’s a pretty photo!” your goal should be to stimulate in the viewer a newfound desire to incorporate your brand into their existing lifestyle. People in the cannabis community hold their routines and rituals in high regard; show that your product understands that.
These four companies have been #killingit with their social media photography lately, and savvy cannabis consumers are taking notice. Take a leaf or two out of their book!
Dipstick Vapes
Coming up in the personal vaporizer market against major competition that’s been in play for years (think PAX vs. Firefly, Dabado vs. Dr. Dabber) isn’t easy for most brands to strategize.
Dab & Puff 💨💨 #HappyDipping #TossTheTorch #Dipper #Dipstickvapes
Dipstick Vapes handles the pressure with style, using gorgeous professional photography of their sleek metallic devices and full, luscious puffs of smoke to attract the eye. Their Instagram account is new, but already wooing high-end vape customers to their portable “nectar collector” for easy concentrate consumption on the go.
Humble Flower Co.
A topical company with roots in California’s famed Humboldt area, this brand brings the outside in to create a beautiful and appealing social media photography strategy.
Our products are non-psychoactive, meaning they won't get you high. However by applying Humble Flower Co. topicals to your skin, your bodies natural system of receptors will utilize the medicine where it is applied. Headache, cramps, arthritis, you name it, cannabis has powerful healing properties when applied to ailments.
All of Humble’s product photos are staged with colorful wildflowers, herbs and shrubbery in contrast with the clean and modern lines of their packaging.
The Kush Queens
Already well-known for their Instagram imagery that is female-friendly and full of memery, The Kush Queens are putting their photo prowess to good use now that they’ve launches their very own products.
Come visit us in the @sol_distro Village @hightimesmagazine #Cannabiscup #thekushqueens #TheLitKit #soldistro
Earlier this year they released The Lit Kit, a pretty box filled with a pre-rolled cone, small chocolate edible and medicated bath bomb for the perfect night in. The professional-looking package has inspired hundreds of fans to create their own Instagram photo content around The Lit Kit – a social media gift that keeps on giving for its creators.
Remedy
Remedy, out of Las Vegas, continues to stun the market with packaging and brand marketing that is ahead of its time. Clearly they are gearing up to serve the exploding 21+ market come summertime.
We have set the gold standard for wellness with our Gold Capsules. For solvent-free pain relief and overall wellness nothing is better. #MMJ #MedicalMarijuana #Wellness #Health #Fitness #ChronicPain #CannabisCommunity #VegasWeed #WeedFam
From color-coordinated pill cases for their cannabis capsules, to their sleek black-and-white vape case, to their brand symbolism of hands in their lifestyle photography, and even the close-up shots of their golden oils and top-grade flowers, Remedy is one of the top brands to watch in Nevada.
What are your favorite cannabis brands putting out first-class brand photography? Share a link with us in the comment section.
